Personas: Tourists visiting San Diegos/locals

Research: San Diego California App, Discover SD, San Diego Travel by Trip

The app's target audience is focused on tourists visiting San Diego. All the apps have descriptions, costs, reviews, weather updates, and news on the locations people want to visit. They also showcase deals certain locations have. One of them even has a journal that can document the places you’ve been to. One thing most of these apps had was a consistent logo that is recognizable. I also noticed that some of the locations that I have on my brochure don’t even show up on these apps I found. So I want to focus on these locations and put them in certain categories depending on the target audience's mood. I want to incorporate the reviews, weather, news, etc these apps had. For the map and icons, I will have different icons that represent the terrain each location is nearby and place them on the map.